Industrial Design is the activity of creating concepts for
consumer and industrial products which render those products
practical, attractive and economical to manufacture. The
industrial designer is trained to follow a project from ideation
through production and to optimise its appearance, function
and value for the mutual benefit of user and producer.

Working closely with the client, the industrial designer collects,
analyses and synthesizes data, preparing clear and concise
renderings, drawings, models and verbal descriptions that
breathe life into concepts and bring them to the point where
they are ready for production.

Teamwork plays an important role in the profession of industrial
design. Designers work with marketing personnel, engineers,
manufacturing specialists and professionals in other relevant
disciplines that must come together to create a successful
product. It is the specific task of the industrial designer to
interpret data and express concepts which embody all relevant
design criteria, as determined by the group.

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