The Industrial Designer’s unique contribution to product
development places special emphasis on ergonomics (those
aspects of the product which relate most directly to human
characteristics and needs). To this task, the designer brings a
specialised understanding of visual, tactile, convenience and
safety criteria, as well as knowledge of pertinent psychological,
physiological and sociological factors. Industrial designers
continually monitor technical developments and manufacturing
processes, maintaining a practical concern for marketing
opportunities and economic constraints. They strive to
maximise the use of materials and technology in their designs
and recommendations and work closely with the client to
ensure compliance with pertinent legal and regulatory
requirements.

In addition to supplying concepts for products and systems,
industrial designers are often retained for consultation on a
variety of problems dealing with a client’s image. Such
assignments include the design and development of corporate
identities, practical applications of graphics, interior space
planning, and the development of communications systems,
advertising devices and packages. The designer’s expertise is
also sought to assist in developing industrial standards,
regulatory guidelines and quality control procedures to
improve manufacturing operations and products. ::