Deni likes to doodle – on napkins, meeting notes, all over contracts and even on patent applications. An alumnus of OCAD’s Industrial Design program, Deni is the Principal and Creative Director of Generator Design Solutions, Inc., a Canadian product design & strategy consultancy. With an international client base, his diverse design background spans housewares, consumer products, sporting goods & footwear, medical equipment, furniture, commercial interiors, trade show environments, apparel, and military equipment. His work emphasizes playful investigation while balancing the realities of the design process, sensitivity to form, user needs & psychology, market trends, and his clients’ business objectives, in order to obtain a successful design experience.