My research on death-related industry has shown that the most out-dated and impersonal products and services of today are our options to cherish a life that is full of unique experiences and memories. Most funeral homes are willing to accommodate clients’ demand for personalization. The problem is the general public does not have skills and training to generate creative solutions to what they desire. Also, few funeral homes are equipped with experts and resources to meet this demand. The landscape of funeral services desperately needs designers’ perspectives and skills to tell stories that will live on. As a response to the demand, I have created Alo, a service that will provide a more meaningful and diverse means to represent our legacy. Alo will help people tell the story of their life, celebrate their achievements, capture the moments that matter and live forever in their loved ones’ memories. In the long run, I hope that Alo will play a crucial role in changing the stale culture of death into one that encourages people to plan and reflect on their own legacy before it is too late.