At present, youths are bombarded with passive toys which do little to stimulate the mind and motivate physical activity. Moreover, toddlers quickly outgrow their toys because these inadaptable toys fail to keep them interested.

The Cubix is a toy system that essentially grows with the child plus offers a progressive mental and physical mode of play. Through thoughtful design, the Cubix overcomes the stereotypical gender-specific toy ideology by offering a toy suitable for both sexes. Moreover, the Cubix system promotes physical play and enables creative stimulation, both of which are important to child development. With all these benefits considered, the Cubix helps children to develop into happier and healthier lifestyles.